MASTERCLASS RESOURCES

Everything you need to implement the system in your own business. No fluff, just the exact templates and scripts that generated $1.4M.

BONUS 1 — HVAC AD TEMPLATES

Copy-paste ads for YOUR HVAC business

AD TEMPLATE 1 — THE EMERGENCY AD

Best for: Facebook Feed | Objective: Leads

HEADLINE: AC Down? We're On The Way. PRIMARY TEXT: Nobody wants to be stuck in a hot house. We show up fast, we fix it right, and we don't charge you an arm and a leg. 📍 Serving [Your City] & surrounding areas ⭐ [X] 5-star reviews 🔧 Same-day service available If your AC is down — don't sweat it. Click below and let's get you taken care of. CALL TO ACTION: Learn More / Call Now

AD TEMPLATE 2 — THE SEASONAL AD

Best for: Facebook Feed | Objective: Leads

HEADLINE: Is Your AC Ready For Summer? PRIMARY TEXT: Most AC units that break down in July gave warning signs in May. Don't get caught in the heat. A quick tune-up now means: ✅ No emergency breakdowns ✅ Lower energy bills all summer ✅ Peace of mind when it gets hot We're booking tune-ups now for [City] homeowners. Spots fill up fast this time of year. Click below to grab yours before we're full. CALL TO ACTION: Book Now

AD TEMPLATE 3 — THE TRUST AD

Best for: Facebook & Instagram | Objective: Leads

HEADLINE: [City]'s HVAC Company You Can Actually Trust PRIMARY TEXT: Tired of HVAC companies that don't show up on time, overcharge, and disappear after? We're different. ✅ We show up when we say we will ✅ We give you a straight price upfront ✅ We treat your home like it's our own ✅ We're your neighbor — not a 1-800 company [X] families in [City] trust us with their home comfort. Ready to see what that feels like? Click below and let's talk. CALL TO ACTION: Learn More

AD TEMPLATE 4 — THE FINANCING AD

Best for: Facebook Feed | Objective: Leads

HEADLINE: New AC Unit — $0 Down. Same Day Install. PRIMARY TEXT: Don't let money stop you from staying cool. We offer financing options that work for real families on real budgets. ✅ $0 down options available ✅ Low monthly payments ✅ Same-day or next-day installation ✅ All major brands in stock Your family deserves to be comfortable. Let's figure out what works for you. Click below to get a free quote today 👇 CALL TO ACTION: Get Quote

BONUS 2 — 30-DAY CONTENT CALENDAR

For HVAC & Plumbing companies to post on Facebook & Instagram

WEEK 1

Day 1 [Education]: "5 signs your AC unit is about to fail"
Day 2 [Behind Scenes]: Job site photo — show the work
Day 3 [Social Proof]: Customer review screenshot
Day 4 [Education]: "Why your energy bill is so high in summer"
Day 5 [Behind Scenes]: Your truck or van — tag your city
Day 6 [Education]: "How often should you change your air filter?"
Day 7 [Personal]: Why you started your business

WEEK 2

Day 8 [Education]: "What a tune-up actually includes"
Day 9 [Social Proof]: Before/after — dirty vs clean unit
Day 10 [Behind Scenes]: Team photo or solo photo on a job
Day 11 [Education]: "The #1 reason AC units break in summer"
Day 12 [Social Proof]: Google review callout post
Day 13 [Education]: "What to do when your AC stops working at night"
Day 14 [Personal]: Family or weekend — show the human side

WEEK 3

Day 15 [Education]: "Heat pump vs central air — what's right for your home?"
Day 16 [Social Proof]: Job completion photo with happy customer quote
Day 17 [Behind Scenes]: Parts or equipment — "This is what we use"
Day 18 [Education]: "3 things to check before calling an HVAC company"
Day 19 [Social Proof]: Revenue or booking milestone
Day 20 [Education]: "How to keep your home cool without cranking the AC"
Day 21 [Personal]: Shoutout to your crew or a team member

WEEK 4

Day 22 [Education]: "Signs your ductwork is leaking money"
Day 23 [Social Proof]: Another 5-star review feature
Day 24 [Behind Scenes]: End of day — what you got done today
Day 25 [Education]: "When to repair vs replace your AC unit"
Day 26 [Behind Scenes]: New equipment arrival or shop walk
Day 27 [Social Proof]: Longest job you've ever done — tell the story
Day 28 [Education]: "How to prep your HVAC system for fall"
Day 29 [Personal]: Gratitude post — thank your customers
Day 30 [Offer]: Book a tune-up / inspection CTA post

CAPTION FRAMEWORK

Use this structure on every single post:

LINE 1: Hook — make them stop scrolling "Most homeowners don't know this about their AC." LINE 2-4: The value — short punchy sentences One point per line. No fluff. LINE 5: Tie it back to them "This is exactly why we check it on every call." LINE 6: Call to action "Comment COOL and I'll send you our free checklist." OR "Link in bio to book your tune-up." HASHTAGS (5-8 max): #HVAC #HVACrepair #[YourCity] #HomeComfort #AirConditioning #ContractorLife #LocalBusiness

BONUS 3 — LEAD FOLLOW-UP SCRIPTS

Word-for-word scripts to close HVAC & plumbing leads

SCRIPT 1 — FIRST RESPONSE

Send within 5 minutes of lead coming in

Hey [First Name]! This is [Your Name] with [Company Name]. Just saw your message — I've got you. Quick question so I can help you right away: What's going on with your [AC / heat / pipes]? I'll get you squared away. 💪

SCRIPT 2 — THE BLIND CLOSE

Use this before ever showing up — closes 50% of leads

Hey [First Name] — [Your Name] here from [Company Name]. Based on what you described I have a pretty good idea of what's going on. I'm in your area [tomorrow / this week] and I have an opening on [DAY] at [TIME]. Want me to lock that in for you? Just reply YES and you're on the schedule. No obligation — I just want to make sure you're taken care of. 👊

SCRIPT 3 — AFTER SENDING A QUOTE

Send 24 hours after estimate if no response

Hey [First Name] — [Your Name] here. Just checking in to make sure you got the estimate I sent over. Any questions on it? Happy to walk you through anything. I kept it straightforward — no surprises, no hidden fees. Just the work you need done. What day works best to get this knocked out?

SCRIPT 4 — THE GHOST FOLLOW-UP

Send 48 hours after no response

Hey [First Name] — just circling back one more time. Totally understand if timing isn't right. Just didn't want you heading into [summer / winter] without getting this handled. Still here if you need us. Just say the word 👊

SCRIPT 5 — AFTER THE JOB IS DONE

Send same day or next day after completing work

Hey [First Name]! [Your Name] here. Hope everything is running perfect. If we took care of you, would you mind dropping us a quick Google review? Takes 2 minutes and means everything to a small local business. Here's the link: [YOUR GOOGLE REVIEW LINK] Thank you so much — you're exactly why we do this. 🙏

SCRIPT 6 — THE REFERRAL ASK

Send periodically to happy customers

Hey [First Name]! [Your Name] here. Quick favor — do you know any neighbors or friends who might need [HVAC / plumbing] work? We take care of referrals really well and I'd make sure they're looked after the same way we took care of you. Anyone come to mind? 💪

BONUS 4 — FACEBOOK AD SETUP CHECKLIST

Step-by-step to launch your first lead generation campaign

PHASE 1 — ACCOUNT SETUP

Create Facebook Business Manager account (business.facebook.com)
Fill out your Business Page completely (photo, cover, info)
Create your Ad Account inside Business Manager
Install Meta Pixel on your website & test it
Add payment method to Ad Account
Turn on two-factor authentication

PHASE 2 — AUDIENCE SETUP

Custom Audience — Website Visitors (last 180 days)
Custom Audience — Facebook Page Engagers (last 365 days)
Custom Audience — Instagram Engagers (last 365 days)
Lookalike Audience from your customer list
Cold Audience: Your service area radius, Age 28-65, Homeowners, Broad interests

PHASE 3 — CAMPAIGN SETUP

Campaign Objective: Leads
Turn ON Campaign Budget Optimization (CBO)
Starting budget: $15–$30 per day
Ad Set Targeting: Location radius, Age, No interest stacking
Placements: Advantage+
Conversion Location: Instant Form
Build Instant Form: Strong headline, max 2 qualifying questions, privacy URL, thank you message

PHASE 4 — AD CREATIVE

Write your ad copy (use Bonus 1 templates)
Headline: Under 40 characters
Upload image/video (real job photos, 1080x1080 or 1080x1350)
Select CTA: Learn More / Get Quote / Book Now
Preview ad on mobile before launching

PHASE 5 — LAUNCH & MONITOR

Submit campaign for review
Day 3 Check: Is it spending? If not → widen audience or raise budget
Day 7 Check: CPL under $20? YES → increase budget 20%. NO → test new creative
Week 2: Launch retargeting campaign to non-converting visitors
Month 1: Duplicate winning ad, scale budget, pause losers

WHAT GOOD NUMBERS LOOK LIKE

Cost Per LeadUnder $20

Click Through RateAbove 1.5%

Cost Per ClickUnder $3

Form Completion RateAbove 50%

Return On Ad Spend3x minimum

BONUS 5 — AI IMAGE PROMPT GENERATOR

Copy-paste this master prompt into ChatGPT

THE MASTER PROMPT

Fill in your business name and city, then paste this entire box into ChatGPT or Claude.

🍺 Beer & Leads Bonus Resources

Copy, customize, and deploy these AI prompts directly into GoHighLevel to instantly build high-converting landing pages for your business.

🍺 Beer & Leads Implementation Challenge

Don't just watch the training — implement it.

The businesses winning with AI are the ones moving FAST.
Copy the prompt, customize it, launch your page, and start collecting leads.

🔥 Best Page Wins A Free Review

Alex Hormozi HSO Landing Page Prompt

This plug-and-play AI prompt helps you generate a clean, high-converting local lead generation landing page inside GoHighLevel using the Hook → Story → Offer framework made popular by Alex Hormozi.

Apple-inspired website design

SEO optimized

AEO optimized

GEO optimized

Mobile-first layout

Built for conversions

Local service business ready

Includes CTA structure

Includes FAQ structure

Includes trust-building sections

ghl-hso-prompt.txt

GHL AI WEBSITE BUILDER PROMPT
Alex Hormozi HSO Landing Page Prompt (Apple-Inspired Design + SEO/AEO/GEO Optimized)

Copy and paste EVERYTHING below directly into GoHighLevel AI Website Builder:

MASTER PROMPT

Build a HIGH-CONVERTING single-offer landing page using the Alex Hormozi HSO Framework (Hook → Story → Offer → CTA).

This landing page should feel like if APPLE designed a local service business website — ultra clean, modern, premium, minimalist, mobile-first, fast-loading, and conversion-focused.

The page should feel:

Premium
Trustworthy
Modern
Extremely easy to read
High-end but simple
Built for conversions
Optimized for local search rankings

The entire website must be designed with:

SEO (Search Engine Optimization)
AEO (Answer Engine Optimization)
GEO (Geographic Optimization / local SEO)

Use:

Clean white backgrounds
Soft gray sections
Black typography
Minimal accent colors
Large bold headlines
Rounded buttons
Plenty of white space
Mobile responsive design
Sticky CTA button on mobile
Fast loading sections
Minimal clutter
Professional icon usage
Smooth scrolling feel
Apple-inspired spacing and layout

The website should be built specifically for local lead generation.

BUSINESS INFORMATION

Business Name:
[ INSERT YOUR BUSINESS NAME HERE ]

Business Phone Number:
[ INSERT YOUR PHONE NUMBER HERE ]

Business Email:
[ INSERT YOUR EMAIL HERE ]

Business Address:
[ INSERT YOUR BUSINESS ADDRESS HERE ]

Business Website:
[ INSERT YOUR WEBSITE HERE ]

ROC / License Number:
[ INSERT ROC NUMBER HERE ]

Business Type:
[ INSERT SERVICE TYPE HERE ]

Primary Service Area:
[ INSERT CITY / STATE HERE ]

Additional Cities Served:
[ INSERT ADDITIONAL CITIES HERE ]

Years In Business:
[ INSERT YEARS IN BUSINESS ]

Veteran-Owned / Family-Owned / Locally-Owned:
[ INSERT DETAILS HERE ]

OFFER SECTION

Main Offer:
[ INSERT YOUR MAIN OFFER HERE ]

Offer Expiration:
[ INSERT OFFER DEADLINE HERE ]

CTA Button Text:
[ INSERT CTA BUTTON TEXT HERE ]

CTA Destination:

Contact Form
Phone Call
SMS
Calendar Booking
Facebook Lead Form

WEBSITE STRUCTURE

Build the following sections in order:

HERO SECTION (HOOK)
PROBLEM SECTION
STORY SECTION
OFFER STACK SECTION
PROCESS SECTION
REVIEWS / SOCIAL PROOF
SERVICE AREA / GEO SEO SECTION
FAQ SECTION
FINAL CTA SECTION

HERO SECTION REQUIREMENTS

Create:

Massive headline
Supporting subheadline
CTA button
Review stars
Trust badges
Background image/video placeholder

Include trust signals:

Licensed
Bonded
Insured
Veteran-Owned
ROC Number
Google Reviews
Years Experience

FAQ SECTION REQUIREMENTS

Generate 10 highly searched customer questions and answers optimized for:

Google Featured Snippets
AI Search
Voice Search
ChatGPT Retrieval
Local SEO

DESIGN INSTRUCTIONS

The page should feel:

Inspired by Apple.com
Clean
Minimal
Luxury local brand
Mobile optimized
Conversion focused

Avoid:

Clutter
Tiny text
Cheap contractor vibes
Too many colors

SEO / AEO / GEO REQUIREMENTS

Include:

Optimized H1/H2/H3 structure
Meta title
Meta description
Geo-targeted keywords
FAQ schema opportunities
Review schema opportunities
Service schema opportunities
AI-search-friendly formatting
Conversion-focused copywriting

FINAL GOAL

The final landing page should:

Convert visitors into leads
Rank locally on Google
Feel trustworthy
Look premium
Feel like a million-dollar brand
Be optimized for AI search engines

Generate the full landing page now.

Quick Start Instructions

Step 1

Copy the prompt above.

Step 2

Open GoHighLevel AI Website Builder.

Step 3

Paste the prompt into the AI Builder.

Step 4

Replace: Business Name, Offer, ROC Number, Service Area, Phone Number, CTA.

Step 5

Generate your landing page and customize your photos/videos.

💡

PRO TIP:

The more specific your offer and service area are, the better your landing page will convert. Hyper-local pages with strong offers typically perform best for both Google rankings and paid ads.

Ready to put this to work?